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Providing more choice in workplace campaigns
means greater employee participation and satisfaction, as well
as achieving - or exceeding - campaign goals.
Check out these models of success:
A Positive Experience for Corporations
At Sears, more choices were added and total giving has gone
up 29 percent since the new campaign was introduced in 1995.
Employee participation has also increased with the introduction
of additional charitable choices.
The Combined Municipal Campaign (CMC) in the City of Houston
is one of the fastest growing public sector campaigns in the
country. Participation has increased from about 25 percent in
1994 to 38 percent in 1999 while contributions have increased
over 200 percent.
Pitney Bowes gave ownership of the campaign to its employees
and added additional charities. Giving increased 7 percent the
first year of the new campaign.
The employee workplace campaign is a key component of the corporate
philanthropic program at Dell. Executive and employee giving
represent the fastest growing segment of giving. Participation
has increased from 10 to 45 percent and total giving has grown
to more than $2.7 million.
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